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This was a strategic move that was designed to hold on to those who love and trust the brand. Is it worth it to list your information on the Internet version of the Yellow Pages?

The IYP still hold value for a local business. People may not go directly to the Internet Yellow Pages to look for a business, but an IYP listing can come up in a Google search, especially for long tail keywords. Searchers that are deciding between one business and another will look for as much information as possible. An IYP listing is one additional piece of online real estate that you can get noticed by.

The listing includes the most important information about your business. It can also help businesses reach the demographic that still uses the site to find information. It used to be that sites like the Internet Yellow Pages could help give your business authority and to help increase local links back to your site.


The site still is a good way to get your business out there, but its impact on SEO is negligible. It no longer works. Additionally, Internet yellow pages are a great place for companies targeting a local audience to get great coverage. For instance, if a business has multiple offices or locations, why not simply list them in the major Internet yellow pages and even local search engine places such as: YellowPages. If you are questioning if these Internet yellow pages should be part of your SEO program, then start with the big ones first Google Places, Yahoo!

Local, Bing Local and then branch out to these niche and smaller Internet yellow pages. Another key point to remember about the Internet yellow pages is that in many cases they are so aged that your profile s will rank in the search engines on their own for various long tail keywords. That said, it is very important to naturally incorporate your major relevant local keyword within the description and fill our each listing completely and include: description, hours, payments accepted, accurate categories, photos, videos, logo, etc.

This will help ensure your listing at a particular Internet yellow page website stands out and is positioned well within the category. In particular, they can help get your business in front of those who still look at the Yellow Pages as a trusted brand. There are still people that use it as a resource, but it should be looked at as a part of your SEO program.

Overall, you might not want to waste your time listing your business at the IYP. Yelp is especially good for B2C companies, and the business directories at Bing, Yahoo, and Google are considered essential for B2B companies. However, remember that the IYP has a certain target audience, and it can still be worth it to use the site for brand building. My account executive has provided great support and has written relevant and timely articles for our website blog.

Her willingness to go above and beyond to achieve the best possible results is very evident. I would recommend Brick Marketing to anyone looking to enhance their online business profile. After interviewing other SEO companies, it was clear from speaking with Nick that Brick Marketing does more than add keywords to your web content. By examining our trade show presence, blogging practices and online directory listings, Brick Marketing has helped us work through industry specific obstacles to raise our SEO efforts to a new level. Keeping up with algorithm changes and industry trends, Brick Marketing is the perfect partner to ensure your SEO practices continue to be both white hat and impactful.

They were communicative, responsive and transparent throughout, detailing an extensive game plan and delivering on every count. They are always available to answer my questions and assist with any concerns.

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I am very impressed with their thoroughness and ability to stay organized. Their passion and energy is always shown during conversations on our account. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation. In the six months since working with Brick Marketing, our goal for better presence on the internet has been achieved!

The results speak for themselves — over the last two years, Brick Marketing has helped increase our Google traffic by In hindsight, I am very glad that we decided their SEO services were worth the investment as they have proved to be an extremely valuable partner. Brick Marketing has worked in close collaboration with our marketing team, tailoring their efforts to our specific needs as an FDA regulated company to ensure we are putting forward the highest quality content. Other SEO companies may leave you in the dark but Brick Marketing kept us in the loop during the entire time, educating us about ALL the strategies being used that helped propel us forward organically.

Visit our portfolio. All other trademarks are the property of their respective owners. All Rights Reserved. Websites Get a responsive website built by experts Talk to an expert. Rely on your YP Web Team to build your new user-friendly website that stands out on all devices. As your business grows, expand your site and add features to attract even more customers. Why do you need a YP-built website? Make an impression on any device Desktop, tablet, or mobile: your website looks stunning on any screen. Judy's Book aims for a social share aspect of review information so users can share places and local businesses with friends and family.

Tupalo is a directory site built to help consumers search, discover, and share their favorite local businesses. This directory site categorizes businesses and allows consumers to create lists of businesses to check out, and save points of interest. With check-ins, bookmarks, favorites, and review functionalities, Tupalo is an extremely robust directory platform that businesses can leverage to improve their visibility. Tupalo has an great, easy-to-use website with robust tagging and category functionality, which consumers will use to find your business!

GetFave Amazon Technologies is a business listing site that allows businesses to list their information in an easily accessible place for Google. Users can discover businesses around them by hearing what deals, events and promotions they have going on without needing to follow or check in to find what the business is updating. You can create a local business listing on the listing site for free.

The free business listing allows you to add an image, website and other information. While it is not posted if or what the costs are, they should be accessible after creating an account. GoLocal is an online business directory where users can search for local businesses, post reviews, browse event listings, and find coupons.

GoLocal features directories on different sites in select states and locations. Golocal also has additional products such as enhanced online business profiles for businesses who want to further promote themselves on the site. YellowPageCity is a network of online and print business directories for each city and state containing local business listings and ads.

The online business directory features search options for yellow pages, job searches, hotels, classifieds and coupons. For businesses with an older audience demographic, it might be worth it to list on YellowPageCity as they also distribute a print directory. Yalwa is a listings site that helps people find local information about businesses in their community. Users can find business listings across different industries in each city of the country. Users can leave ratings on businesses they have received products or services from for other users to read.

LocalEdge is a Hearst Media Services Company that provides a local search directory as well as advertising products. With LocalEdge, users can find local business listings, search through the white pages, see maps and directions, obtain consumer information and more localedge. Cityfos is a local listing site featuring local services, businesses, contractors, products and other categories.

Users can search the directory by businesses, cities, coupons and schools. The Featured Listing ensures top placement of the listing in searches and other benefits. MyHuckleberry is an online business directory with customer reviews, business profiles, expert answers and more myhuckleberry. My Huckleberry can also advertise coupons for local businesses to consumers. The site offers deals from a list of partners that include: Amazon, Google, eBay, Groupon, Restaurant.

Companies can promote deals to the 8coupons audience to drive more business. However, businesses interested in adding deals or coupons to the site must contact a third party advertising provider. Yellow Pages Goes Green supports the green movement, promotes, awareness and helps customers opt-out of printed yellow page directories while offering their online business directory as an alternative. Users can rate and review businesses on the site without having to make an account. LocalPages is a platform that provides local traffic to local businesses via search, email, display, and lead generation.

The LocalPages directory has a variety of business categories and local search options. LocalPages offers local advertising packages, a free business listing , a premium business listing and PPC and display marketing.

Check for Existing Listings

The site claims that a free local listing includes: company name; address; phone number; Yahoo! Local and Google optimized listing and the ability to get found on Google, Yahoo! AllPages is an online national yellow pages directory. The online business directory provides business listings that include a name, address, phone number and fax for businesses across many categories. Directory is an online yellow pages directory where users can search for online business listings, phone numbers, addresses, local directions, maps and more.

As US Directory promotes deals at local businesses to consumers, all of their business listing options are paid advertising packages.